Fenty Beauty PRO FILT'R Soft Matte Longwear Foundation
A soft-matte, long-wear foundation with buildable, medium-to-full coverage, in a boundary-breaking range of 50 shades.
You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!
"People talk about the ‘Fenty effect,’ but for me it’s not a trend or short-term ‘effect,’ it’s real life and the way I see the world. I’m proud that we have changed the conversation. It’s not about the number of shades, it’s about the people everywhere in the world. I created this brand and these products for everyone and will never stop doing that."
Be sure to moisturize skin before foundation application, especially if your skin is dry.
After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer (sold separately) for best results.
Always shake before use to activate.
When testing shades, remember to let the foundation dry completely to find your perfect match.